Non-profits–What are you doing to weather the storm?

Times are tough. Businesses are cutting back.  Donations to non-profits are down at a time resources are being taxed harder than ever.  What are you as a non-profit, doing to counter the “squeeze?”

Cash is becoming more precious for those on the for-profit, as well as the non-profit side. 

Do you give in-kind donors the same “love” you give cash donors?  Do you give them prominent sponsorship recognition?  Should you?

Do you aggressively seek in-kind support for a broad range of services?  IT, accounting, facilities and transportation maintenance, organizational and marketing strategy, legal services?

What are you doing to innovatively weather the storm? Comments welcome.