By Ed Nicholson
I’m preparing a presentation for a group of college students about how the Tyson Foods hunger relief program applies to corporate social responsibility.
Here are some questions I’ll be posing?
- Should a company’s social responsibilty engagement be driven first and foremost by the public’s expectation that companies give back to society? Or should there be a business case for giving back; should it be because ultimately, there’s going to be a return on investment for those resources, whether time, talent, cash or in-kind resources?
- Are these different drivers mutually exclusive?
- If it’s primarily to meet public expectations, is that obligation suspended if the company is not making a profit?
- If there’s to be a return on investment, what’s the responsibilty of the recipient organzation?
- If there’s a social responsiblity to give back, what if the choice is between not taking care of other stakeholders (eliminating jobs, for example), and meeting that obligation?
I obviously have some opinions, but I’d love to hear from different perspectives on any of these questions. Please comment.