By Ed Nicholson
PHOTO BY EMDOT (CREATIVE COMMONS)
Times are tough in the nonprofit world. As someone who sits on Tyson’s national sponsorship & donations committee, and one who serves on the board of a local nonprofit, I’m fully aware of how nonprofit organizations are being squeezed by increasing demand (especially with those providing social services) and ever-decreasing resources.
Our company, having shown a $112 million loss for Q1 of fiscal ’09, is continuing to support our hunger relief efforts, primarily through the donation of food. But cash is tight. Lots of non-profit support is being dropped, simply because the money is not there.
Our best non-profit partners are just that: partners. They understand that wagons are circled everywhere. They’re not walking away when we can’t write a check. They’re working with us to explore other assets we might be able bring to the table to help them through their tough times, such as expertise in marketing, communications, logistics, engineering, and HR. They being creative in offering ROI when we do provide resources (whether cash or in-kind). They’re tightening their own belts.
We have great hope that when this storm is over, we’ll all be afloat, and the bonds forged in working through tough times together will provide the basis for growing our relationships ever stronger in good times.
What is your non-profit organization doing to differently to remain viable and effective now that times are becoming more challenging? Comments always welcome.