For the next couple of weeks, we’ll be involved in a collaboration with a number of great partners, including our longtime friends Share Our Strength. Designed to increase engagement in hunger relief, the Pledge to End Hunger will be highlighted in an online effort peaking at Austin’s South by Soutwest festival, by social media superstars Beth Kanter and Chris Brogan.
You can find out more about the Pledge to End Hunger here. For every person who signs the pledge, Tyson will donate 35 pounds of food to the Capital Area Food Bank of Texas. If we get 1000, signatures (a truckload of food), we’ll continue donating, up to two truckloads of food to the states with the most signatures.
At Tyson Foods, we’ve always donated food to hunger relief. But only in the past nine years, have we taken a strategic approach to doing it.
Some critical things we have learned: We can leverage what we’re doing in making donations beyond the value of the food delivered. We can use donation events to shine a spotlight on the need in our country. We can engage new stakeholders. We can create new awareness of the groups and people on the front lines of the fight against hunger. And if by doing so, we bring a return on investment to our shareholders, we can keep the efforts sustainable, even when our company is not making a profit.
Social media have already proven to be natural and effective tools in expanding a critically-needed conversation in our country about hunger.
We’re excited about the Pledge to End Hunger. It brings new partners into the issue of hunger, and allows us to support Share Our Strength, who came alongside Tyson as a phenomenal partner when we made a formal commitment to hunger relief in 2000. It’s built around the energy and enthusiasm of South by Southwest and offers the prospect of bringing thousands of new minds and fresh ideas to bear around a social problem that’s inexcusable in a country with the finest food production system in the world.
We can’t wait to see what happens. Please join us.