By Ed Nicholson
Austin athletes unload a truckload of food to agencies of CAFB
One of the most fulfilling things about being involved in hunger relief is the opportunity to work with some fantastic partners. We’ve talked a lot about our friends at Share Our Strength and Feeding America.
But one group that doesn’t get mentioned as much is Lift Up America. Founded in 2004, by the visionary Dave Hannah and other business leaders, Lift Up America is a coalition of influential business and sports leaders, brought together by a common goal of addressing some of society’s most pressing challenges.
In 2005, Tyson Foods began our partnership with them with food donations in cooperation with the Kansas City Chiefs and the Miami Dolphins.
Each year since then, a growing number of professional and college athletic teams have lent their support and their players’ time to events in which food is donated to their local communities, but more important, awareness for the issue of hunger is elevated. Last year, we did donations in fourteen cities across the country.
The people who comprise Lift Up America have solved some tremendous business challenges. Very successfully. They’ve competed at the highest levels on the field and off. It’s a tribute to them that they are now applying their strategic skills to challenges our world faces.
Last week, I had the privelege of being in Austin, joining a burgeoning local chapter of Lift Up America, led by highly-successful businessman, Michael Cress, in making a donation to the Capital Area Food Bank of Texas (another fabulous partner). We were joined at Southpark Meadows, who generously supplied the venue, by members of the Austin Toros and the Austin Aztex, along with notable athletes, such as former UT football standout Will Matthews and KC Chiefs linebacker, Derrick Johnson.
CAFB CEO, David Davenport said it well. "Addressing hunger is a community challenge."
Thanks to Lift Up America for bringing the Austin community together for this event.
More photos of this event can be seen here.