A key component of our hunger strategy at Tyson is to engage as many of our stakeholders as possible in the issue. Not to belabor the obvious, but we’re a big company. Some people see that as a bad thing. We have a lot of stakeholders: 117,000 Team Members. Scores of vendors and customers. Community members in 90 operations locations. Just to name a few.
The way we have it figured, if we can leverage our relationships with these stakeholders to get them engaged in the issue of hunger, well, maybe that wouldn’t be a bad thing.
Each year, Tyson is a scholarship sponsor in some fall football classics featuring Historically Black Colleges and Universities. This week is the Southern Heritage Classic in Memphis pitting Jackson State University and Tennesee State University. For the past few years, we’ve been involving the teams and the organizers of the event in a truckload food donation to the Mid-South Food Bank. Yesterday, we got the chance to bring all these great friends together for the fifth year in a row.
Thanks to Susan Sanford and the wonderful staff at the food bank (who do tremendous work and always go out of their way to make us feel welcome), plus Mr. Fred Jones, director of the Southern Heritage Classic for their hard work in making this event a success.
How do you engage new stakeholders–not just the true believers, but people who might not have been involved in hunger relief before?
How can we do it better? We’re always up for learning something new.