Tyson Foods, Inc. has completed a 10-city string of food donations, marking the end of a campaign in which the company donated 193,000 total pounds of protein to food banks across the southeast.
As part of its 2012 “Show Us Your Nugget Face” promotion (www.ShowUsYourNuggetFace.com), where the public voted on their favorite children pictured with Tyson Chicken Nuggets, Tyson Foods pledged to donate 1 million pounds of food to hunger relief organizations across America.
Food banks included the Atlanta Community Food Bank, the Foodbank of Southeastern Virginia, the Food Bank of Iowa, Feeding America Tampa Bay, Second Harvest of South Georgia, the Food bank of Contra Costa & Solano, the Lowcountry Food Bank in Charleston, S.C., the Food Bank of Central & Eastern North Carolina, the Central Virginia Food Bank and Second Harvest Food Bank of Metrolina. Each food bank received more than 30,000 pounds of protein.
Last year Tyson launched the “KNOW Hunger” campaign to raise hunger awareness. As part of the campaign, the company released the results of a survey which found that one in four Americans is worried about having enough money to put food on the table and that many Americans are unaware of how serious hunger is in their own communities. Raising awareness that hunger exists in every community in the country reinforces the campaign’s imperative that “We should all KNOW Hunger.”