Party with a Purpose

‘Tis the season for numerous holiday celebrations! Regardless of your background or beliefs, you’ve probably received countless invitations and have taken part in a few winter festivities.

Urban League Young Professionals of Middle Tennessee and Tyson Foods Team Members from Shelbyville & Goodlettsville, TN locations

Urban League Young Professionals of Middle Tennessee and Tyson Foods Team Members from Shelbyville & Goodlettsville, TN locations

This past weekend, Santa’s reindeer took me back to Nashville, Tenn. to meet up with a few Team Members from our Shelbyville & Goodlettsville facilities for an evening of mix and mingling with up and coming community leaders–the mission: spread good cheer to inspire others to use their voice to talk about domestic hunger.

Every year, the Urban League of Middle Tennessee Young Professionals host an annual holiday party with a toy drive. This year we added a food drive and a little twist…

We challenged young professionals to use their voice on social media to talk about facts related to food insecurity with the hashtag, #KNOWHungerMT. “You know those young professionals, always on their phones,” one might say. So why not show the true value of 140 characters?

Our goal was simply to engage the young professionals, their networks (and really, everyone) in a conversation in hopes that we inspire future advocates to carry the torch in fighting hunger.

And, to make their tweets a part of immediate hunger relief, Tyson Foods promised to donate $5 for every #KNOWHungerMT tweet/retweet during the weekend up to $5K, to The Nashville Food Project (who also received the food items collected that evening).

We were excited to see the weekend Twitter conversation included nearly 300 mentions! While we could be technical with our calculations, we knew that the full $5,000 could go a long way for The Nashville Food Project and the communities they serve so we’re gifting the entire amount – ’tis the season to give!

Here’s the thing to remember: While the holidays come and go with joyous times for many, the sad reality is that hunger happens year-round. The good news is that there are little ways each of us can help to make a big difference.

Tell us, what are your plans to ‘party with a purpose’ this holiday season? How will you help fight hunger after the season as we head into a new year?