When a story is told well

Our friends at Capital Area Food Bank of Texas do a tremendous job of using online channels to tell their story.  Here’s a video they produced of a recent collaborative effort among the food bank, Lift Up America and Tyson Foods.  Produced inexpensively.  Posted on YouTube.  Provides a compelling story about the work of the food bank and their agencies.  Gives a nod to their donors.  Everybody wins.
Take a look at some of the other videos on their YouTube channel.


By Ed Nicholson


We had a great event in Chicago Monday, where Tyson Foods, Feeding America and Lift Up America were joined by the Chicago Bulls and the Chicago Food Depository in announcing the donation of one million pounds of Tyson products to some Feeding America food banks to help them get through the holiday season. 

That sounds like a lot of food–and it is–but it’s barely a beginning to meet the need that’s out there; need that never subsides, and is growing worse as our economy generates new challenges. 

With more than 36 million people at risk of hunger, it’s going to take the collaborative efforts of a lot of different groups–agencies that compete for resources, and companies that compete for markets–putting aside their competitive differences  and resolving to address this enormous challenge.

It was encouraging to see so many groups working together yesterday: The CFD, which serves an enormouos and challenging population in Chicagoland.   The Bulls, a storied franchise, and incredibly powerful brand.  Feeding America, which unites the largest network of food banks in the world.   And Lift Up America, which in just five short years, has brought together some of the most influential business people in the U.S., for the purpose of effecting social change.   

Many, many people deserve personal thanks for their efforts, but we especially want to thank Dave Hannah and his crew at Lift Up America, notably Jaan Heinmetz and Ted Gandy (Here’s Life Inner City); Dave Kurland from the Bulls for bringing so many things together, including players, for this event; the Chicago Food Depository, who brought together volunteers who worked cheerfully in the bitter cold to distribute food to Chicago agencies; and our own rockstars, the Tyson transportation group and drivers, who pulled this together in an incredibly short time. 

Sports teams involved in the donations include
Chicago ( Bulls)
Kansas City (Chiefs)
Miami  (Dolphins)
San Diego (Chargers)
Denver (Nuggets)
Boise (Boise State)
Detroit (Lions)
Austin (University of Texas)
San Jose (Sharks
Cleveland (Indians)
Phoenix (Suns)
Jacksonville (Jaguars)
Northwest Arkansas (University of Arkansas)
Other community donations include
Northern Illinois (St. Charles)
Texarkana, Arkansas
Fort Smith, Arkansas
Northeast Arkansas
Lincoln, Nebraska
Houston, Texas
Storm Lake, Iowa

CMT One Country and Tyson Foods Team Up with America’s Second Harvest to Celebrate New Season of “Country Fried Home Videos”





CMT and Tyson will Make a “Country Fried” Donation
For Every Click on CMTONECOUNTRY.com

NASHVILLE – July 17, 2008 – CMT One Country and Tyson have teamed up to donate a heapin’ helping of fried chicken to America’s Second Harvest to celebrate an all-new season of the popular CMT series, COUNTRY FRIED HOME VIDEOS.  Beginning in July, CMT One Country and Tyson will donate one pound of fried chicken to America’s Second Harvest for every person that visits www.CMTONECOUNTRY.com and clicks on the “donation box” over the course of the 12-week series.  COUNTRY FRIED HOME VIDEOS, hosted by Bill Engvall, airs Fridays at 9:00-9:30 p.m., ET/PT, on CMT.

Read more here.

Tyson Donation Featured on CBS Early Show



Tyson’s Jenise Huffman appeared on the CBS Early Show today to announce a donation of a truckload of Tyson products in support of the network’s Facing Hunger, Feeding America food drive.  The food drive is a great effort on behalf of CBS and their affiliates to replinish stocks of the member food banks of America’s Second Harvest–the Nation’s Food Bank Network. 

Jenise happens to be in New York, on a paid leave from Tyson Foods to work with Millennium Promise, exploring ways to address hunger and poverty in Africa.  She’ll be making some contribuitions to this site, reporting on her experiences with the organization.

Many thanks to CBS and America’s Second Harvest (a phenomenal partner!) for allowing Tyson Foods to be part of this effort. Thanks also to Mike Barnwell and Skip Stephens from BEM Sales and Marketing, and to Melissa Baer from Sunshine, Sachs & Associates for their invaluable roles in making this happen.