Oh, SNAP…we’re invading food deserts!

About two weeks ago, “Music City” was alive and pumping. Fans from around the world were traveling to Nashville, Tennessee, in droves for the Country Music Awards Music Festival. In the midst of fun and excitement, the everyday hustle for locals carried on.

Unfortunately, that also meant that hunger too, never missed a beat.

According to the USDA Food Research Atlas, 1 in 5 Nashville residents live in a food desert. This type of ‘desert’ is a geographic area where access to affordable, fresh food (such as produce), is not easily accessible.

With this knowledge, we were excited to drive over to the Parthenon Towers across from Centennial Park on Thursday, June 11 where we unveiled a brand new mobile market with our friends from Community Food Advocates. The swanky design of the truck looks similar to a tasty food truck you’d find in any downtown metro area during lunch. However, this renovated vehicle (featured above) was a new concept for The Nashville Mobile Market that doubles their fleet as a result of $35,000 gift through our KNOW Hunger Nashville project with the Urban League of Middle Tennessee.

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This month alone, The Nashville Mobile Market will make 49 stops with 23 different partner agencies. At each stop, local residents have access to nutritious food items, ranging from seasonal fruits like strawberries to veggies such as broccoli, and other pantry staples. Better still, shoppers have the option to purchase food with SNAP dollars.

We may be a meat company, but we know the importance in having access to a well rounded and nutritious meal. The ability to use SNAP benefits at this mobile market means it is one more convenience to help individuals and families facing tough times to stretch their dollar. Nashville Metro Council Members Burkley Allen and Erica Gilmore joined us in making a few remarks indicating the significance of such an expansion.

After children, elderly and disabled individuals are amongst the greatest percentage of SNAP recipients. Therefore, even with a grocery store a bus ride away from Parthenon Towers, many residents at this location are unable to travel due to limited mobility. The words of gratitude that were shared by frequent market patrons were overwhelming and confirmed our belief that helping to make the vision of Community Food Advocates a reality truly makes a difference.

The mobile market reveal was just the start of our trip. We also spent time with two important groups of leaders to talk about food insecurity in Middle Tennessee, and to challenge them.

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The first group included approximately 47 high school students enrolled in the Urban League’s College Readiness program. We emphasized that no one person represents hunger while discussing how food insecurity can affect performance in school and at work. In a classroom-made grocery store scenario, we “aged” two students a few years and challenged them to shop for themselves on a limited budget — similar to an individual who may receive SNAP. With nutrition in mind, both Ashanti and Michael made excellent choices that were balanced in diet, although budgeting was definitely a test. The room of students  was quick to chime in on what better decisions could have been made. In wrapping up the discussion, we encouraged students to be sensitive to others who may silently experience hunger and shared that even at their age. The takeaway was they too can be active in ways to fight hunger.

On Friday, June 12, we closed out the week with our second KNOW Hunger Challenge in Nashville. Our goal was to create awareness about hunger, offer SNAP and nutrition education while debunking myths about the federally funded program and its users. It was an honor to have been invited by the Alpha Delta Omega Chapter of Alpha Kappa Alpha, Sorority, Inc., whose organization programs target health promotion, family strengthening and educational enrichment.  In addition to sorority members, the room of community leaders included Tennessee State Representative Brenda Gilmore, Councilwoman Erica Gilmore and Team Members from our Tyson Foods – Shelbyville location.

Competitiveness and camaraderie were in full effect as we sent the teams out on their shopping mission at a nearby grocery store. They were charged with shopping for a hypothetical family of four. Although many participants were longtime shoppers for their own families,  they still found the challenge to be eye-opening.  For example, one of the takeaways noted was the nutritional value in shopping more around the perimeter of the store, where one can find fresh produce, grains, bread, meats and dairy.

The challenge was also an appreciated reminder of the real-life challenge for those participants  whohave had to shop on a budget in the past but who can now shop more freely as they’ve advanced in careers. As we discredited the myth that all SNAP recipients are lifetime beneficiaries, we added that the experience is an opportunity to empathize and educate extended family or friends that may have fallen on tough times.

Speaking of tough times, all food purchased during the challenge was donated our friends at The Nashville Food Project who make it possible for hundreds of Nashvillians facing hardships to have a hot meal every day. Elanco sweetened the pot with an additional $500 gift card donation!

KNOW Hunger Challenge Winning Team

KNOW Hunger Challenge Winning Team

We know that hunger will not end at the SNAP of a finger. The fight against hunger is fought in the everyday battles of more than 110,000 Nashville residents. To overcome, it will take an evolving and committed group of strong individuals, playing different roles but working together as a team to help our neighbors get back on their feet so that our communities can win. We’re so fortunate in this campaign to have found great partners, each of whom in their own way bear arms to take down hunger and its barriers in Middle Tennessee.

 

Party with a Purpose

‘Tis the season for numerous holiday celebrations! Regardless of your background or beliefs, you’ve probably received countless invitations and have taken part in a few winter festivities.

Urban League Young Professionals of Middle Tennessee and Tyson Foods Team Members from Shelbyville & Goodlettsville, TN locations

Urban League Young Professionals of Middle Tennessee and Tyson Foods Team Members from Shelbyville & Goodlettsville, TN locations

This past weekend, Santa’s reindeer took me back to Nashville, Tenn. to meet up with a few Team Members from our Shelbyville & Goodlettsville facilities for an evening of mix and mingling with up and coming community leaders–the mission: spread good cheer to inspire others to use their voice to talk about domestic hunger.

Every year, the Urban League of Middle Tennessee Young Professionals host an annual holiday party with a toy drive. This year we added a food drive and a little twist…

We challenged young professionals to use their voice on social media to talk about facts related to food insecurity with the hashtag, #KNOWHungerMT. “You know those young professionals, always on their phones,” one might say. So why not show the true value of 140 characters?

Our goal was simply to engage the young professionals, their networks (and really, everyone) in a conversation in hopes that we inspire future advocates to carry the torch in fighting hunger.

And, to make their tweets a part of immediate hunger relief, Tyson Foods promised to donate $5 for every #KNOWHungerMT tweet/retweet during the weekend up to $5K, to The Nashville Food Project (who also received the food items collected that evening).

We were excited to see the weekend Twitter conversation included nearly 300 mentions! While we could be technical with our calculations, we knew that the full $5,000 could go a long way for The Nashville Food Project and the communities they serve so we’re gifting the entire amount – ’tis the season to give!

Here’s the thing to remember: While the holidays come and go with joyous times for many, the sad reality is that hunger happens year-round. The good news is that there are little ways each of us can help to make a big difference.

Tell us, what are your plans to ‘party with a purpose’ this holiday season? How will you help fight hunger after the season as we head into a new year?

Perfect Excuse To Get Together

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It seems unbelievable that we’ve already passed the Fourth of July, indicating that not too long from now we’ll be waving goodbye to 2014 and saying “HELLO!” to 2015.

During the celebration of America’s independence, we take time to reflect on the many sacrifices made for our great country and to appreciate the freedoms and liberties we have. For many, it’s time shared with family and friends, which usually includes a good meal and great conversations under a sky of fireworks.

Our friends at the Urban League of Middle Tennessee know all about seizing the opportunity to sit down at a Family Supper in ways that can impact the community. Check out the video here:

What do you enjoy most about Family Suppers? Do you have them often enough?

Why We Do What We Do – KNOW Hunger Nashville Holds a SNAP Challenge

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All along in Nashville the KNOW Hunger Nashville team and our partners have rallied around a singular cause, to raise awareness about hunger and nutrition in the Nashville area. On May 29th, we came one step closer to meeting our goals in this area with a total of 25 key leaders from across the community in the areas of faith, hunger awareness, community betterment, politics and agriculture at a SNAP Challenge event held at Tennessee State University. SNAP stands for Supplemental Nutrition Assistance Program – it’s what used to be known as the federal food stamp program.

SNAP Challenges can be held in many different types of forms and fashions, most typically encompassing living in the shoes of recipients for a week and blogging about it. Our SNAP Challenge is different. We asked community leaders to lend us their afternoon to learn about the misconceptions of SNAP. They had to plan their menus and shop with their teams at the grocery for a week’s worth of meals for a family of four using only $100, the average for the program. After the shopping trip each group gave a presentation on what they purchased and why. The teams were judged on the criteria of best use of resources, creativity and nutrition.

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This year’s winner won because of their achievement in all three categories. Their grand total was $94.19 and key items included canned tuna, rice, pasta, chicken, pork and a variety of fruits and vegetables. After the competition and closing the consensus of the group was this: 1.) living on SNAP is hard and 2.) there is no great way to plan for everything that all members on your family need – much less want – on such limited resources. It’s fair to say that each participant left the challenge feeling that they were educated on what it might be like to live on SNAP benefits.

We’d like to give thanks to our partners Tennessee State University, Urban League of Middle Tennessee, Community Food Advocates and The Nashville Food Project for a great day of fellowship and learning. Events like the SNAP Challenge remind us why we do what we do.

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Mid-Week Hope Break

KNOW Hunger Art Contest Winners 1st Place: Emily Miller, Jackie Martinez and Briana London - MLK Jr. Academic Magnet School; 2nd Place: Emma Jones - MLK Jr. Academic Magnet School; 3rd Place: Kayla Smith - John Early Middle School

KNOW Hunger Art Contest Winners
1st Place: Emily Miller, Jackie Martinez and Briana London – MLK Jr. Academic Magnet School; 2nd Place: Emma Jones – MLK Jr. Academic Magnet School; 3rd Place: Kayla Smith – John Early Middle School

Writing a mid-week update on happenings for the KNOW Hunger Nashville project that is sure to leave you with a bit of hope. Just two weeks ago on March 26 and 27, the team was busy being part of the HBCU (Historically Black Colleges and Universities) Spring Symposium and the Family Supper Program, a joint partnership with the Urban League of Middle Tennessee (ULMT) and Metropolitan Nashville Public Schools (MNPS).

While travel got off to a rocky start due to some unexpected airline issues getting to Nashville, the trip wasn’t all lost. We had a great time visiting our friends with the HBCU Wellness Project for their Spring Symposium where the group convenes each year for general business and student presentations of findings from their public wellness research studies. Team Tyson was on hand to present awards to the KNOW Hunger Art Contest winners from the Wellness Expo in November and also to provide feedback to the students on their presentations. Thanks again to our friends at the HBCU Wellness Project for their kind hospitality.

 

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Tyson Foods is proud to support the Family Supper Series hosted by the Urban League of Middle Tennessee.

Later that afternoon we joined the Urban League to help out with their Family Supper held at the Claiborne Family Faith Worship Center. The Family Supper was the brainchild ULMT and MNPS, and has yielded amazing results in the community. So much so, that we not only wanted to attend, we wanted to sponsor a series on SNAP education and healthy eating. Word has it that the Family Suppers, since their inception only last year, have sparked meaningful conversation and action in a variety of communities across the city in the areas of parental involvement, literacy and healthy living.

We were really in for a treat that night. The Tennessee State University Extension program was on hand to a give presentation and demonstration on healthier drink options to beverages loaded with disguised sugar. We also heard from local moms Essence and Tiffany, who were deeply moved by the Family Suppers and have successfully set up action groups that meet at their children’s school on a weekly basis regarding community concerns.

Our team was so inspired by these ladies and all they have accomplished. Their message is one of hope. They hope to prove that through faith and perseverance you can forge a better life for your family through small, yet impactful gestures of healthy eating, community activism and parental involvement. Thanks Essence and Tiffany for reminding us why we do what we do.

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Claiborne community residents. (Center: Tiffany; Right: Essence)