Why should anyone pay any attention to this photo? Isn’t it just another "PR" event?
Community leaders, elected officials, corporate leaders, food bank leaders.
Talking to media (and each other) about why the issue of hunger needs to be addressed.
I submit that the single biggest challenge those passionate about hunger face is getting other people engaged.
When you get important people out talking about hunger, other important people listen. And perhaps they get involved.
At Tyson, a key component of our hunger strategy is to bring as many of our stakeholders as possible into the issue of hunger. Each year, we sponsor Fall Football Classics with Historically Black Colleges and Universities (HBCU). These are tremendous events, involving phenomenally influential people in the communities in which they occur (see below). For the past five years, we’ve done food donation events in conjunction with this sponsorship, to which we’ve invited key Classic participants. They’ve readily and eagerly participated. This one’s in Memphis–see details below. If we can get these folks engaged in hunger in their communities, the impact will be so much more than the truckload of food we donate.
Do you have strategies to engage your stakeholders? We’d love to hear about them. Please comment.
Tyson Foods donates 35K lbs of food to the Memphis Mid-South Food Bank in honor of the Southern Heritage Classic.
l. to r.
Susan Sanford, Executive Director, Mid-South Food Bank
(speaking) Fred Jones – Founder and Producer of the Southern Heritage Classic
Gwendolyn J. Tucker – Vice Chairman of the Board of Directors, Mid-South Food Bank
Libby Lawson – Vice-President of Media & Community Relations, Tyson Foods, Inc.
Chairman Harold B. Collins – Chairman and Councilman, District 3 on the Memphis City Council
Myron Lowery – Mayor Pro Tem for the City of Memphis