Food delivered

Our friends in Yuma thanking their community

Today we delivered the first two donations from the Facebook poll we conducted in September, in which we asked people to vote on the food bank they would support to get a truckload of food.  Ten food banks were selected to be in the poll, from among the most food insecure communities in the U.S.  The top three vote-getters will get a truckload of food this month.  (the rest will get one sometime in the next year).   The winners were Yuma Community Foodbank (pictured above), Foodbank of the Albemarle in North Carolina, and the Mississippi Foodbank Network in Jackson. 

The really cool thing about this whole exercise was watching communties get behind their food banks.  Many got local media involved. There were hundreds of Facebook messages and tweets.  Ultimately there were more than 37 thousand votes. We really appreciate everyone who got involved.   We know the food will disappear fast.  But our ultimate goal with all of this is to create more awareness for local food banks, ultimately, getting more people involved in the fight against hunger.

Facebook Poll Results Announced

Thank you for you for rallying your community and raising hunger awareness during Tyson’s Hunger Action Month Facebook Poll . A total of 37,941 votes were cast.

Congratulations to the top three finishers!

The final results are:

Food Bank of the Albemarle- Elizabeth City, NC: (9,467 votes)
Yuma Community Food Bank- Yuma, AZ: (9, 435 votes)
Mississippi Food Network- Jackson, MS: (3, 425 votes)
Montgomery Area Food Bank, Inc.: (3, 136 votes)
Central Virginia Food Bank- Richmond, VA: (2,665 votes)
Mid-South Food Bank- Memphis, TN: (2, 515 votes)
Lowcountry Food Bank- Charleston, SC: (2,236 votes)
Second Harvest of South Georgia, Inc.: (1,931 votes)
Food Bank of Northeast Louisiana- Monroe, LA: (1,867 votes)
Feeding the Valley Food Bank- Columbus, GA: (1,264 votes)

The top three finishers will receive a truckload of food in the next month or so. BUT, since participation has been so great, we’ve decided that sometime in the next year, all the participating foodbanks will get a truckload of food. It will probably take us a while to get to everyone, but we will. Thanks again for your participation.

Please stay involved in hunger relief.   A great way to start is by connecting with our local foodbank or going to Feeding America’s Hunger Action Center.   The need is so great, and there’s so much to be done.

Our Hunger Action Month Initiative

We’re doing a little experiment this month.  As part of Hunger Action Month we’re using Facebook to ask the public to cast votes for food banks located in ten areas rated among the highest with food insecurity.  The three food banks earning the most votes will receive a 30,000 pound truckload of protein each. 

You can begin voting for your food bank of choice on today by going to the Tyson Foods’ Hunger Relief Facebook page:    The winning food banks will be announced shortly after the voting period ends on Sept. 30.

The social media initiative is part of the Tyson Foods’ sponsorship of Feeding America’s effort to encourage more people to become Advocacy Champions for hunger relief.  People who want to join the fight are asked to register with Feeding America’s Hunger Action Center . 

The ten food banks in the voting are:

Montgomery Area Food Bank, Inc.;   Montgomery, AL
Yuma Community Food Bank;    Yuma,AZ
Feeding the Valley Food Bank;    Columbus, GA
Second Harvest of South Georgia, Inc.;     Valdosta, GA
Food Bank of Northeast Louisiana;     Monroe, LA
Mississippi Food Network;     Jackson, MS
Mid-South Food Bank;     Memphis, TN
Food Bank of the Albemarle;     Elizabeth City, NC
Lowcountry Food Bank;     Charleston, SC
Central Virginia Food Bank;     Richmond, VA

1 Like = 5 Meals for the Food Bank For New York City

Editor’s note:  Daniel Buckley is Sr. Online Communications Manager at the Food Bank For New York City.  As an early adopter of social media tools for the food bank, Daniel has always been glad to utilize their communications resources to help out others in the online hunger community.  So we’re more than happy to help spread the word of their good work here.

By Daniel Buckley

Some of you likely remember the days when nonprofit organizations realized that if they did not yet have a website they would not look serious or professional. I think that we’ve gotten to the point now where organizations need a Facebook page to project a fully formed professional image.

According to Social Media Today, 41.6% of Americans had a Facebook account as of August 2010. You may have thousands or tens of thousands of email subscribers and website visitors, but even though these are active supporters of your organization, getting all those supporters with Facebook accounts to become your fan can be a challenge. And getting those supporters to suggest you to their friends is a huge ask for many.

But as our recent experience at the Food Bank For New York City shows, it can also be easy. The answer is simple, and not surprising. For us, the difference was FedEx. This February, for each new fan the Food Bank receives, FedEx is donating 5 meals – and will keep on donating until we have made 5,000 new fans. The enthusiasm we have seen so far from our supporters is simply incredible – in just the first 24 hours of the campaign, we made 3,500 new fans! And judging by the enthusiastic responses we see on our wall and on Twitter, our new supporters feel great about the difference they were able to make with a couple quick clicks.

 Even with a relatively small number of fans, Facebook will likely appear as a significant source of referrals to your website and is a great way to turn individuals into ambassadors for your cause while keeping a high number of supporters informed on news and opportunities to make a difference. For us, the value of this community is clear and the investment of resources to build it is clearly worth the end.

We still need some help to reach our final goal of 5,000 new fans (we will have met our goal when we have 6,500 fans in total) – please “like” us today and pass the message on with a link on Facebook or a tweet! Do you have success stories about building online communities? Share them in the comments!

We think you should “like” folks who are doing good work

We’re trying to help The Food Bank for Monterey County (California) get some new friends.  Facebook friends, that is.  So here’s the deal:  For every new “like” they get on their Facebook page for the next week, we’ll give them 100 pounds of food–up to a 30,000 pound truckload. 

All you gotta do is go to their Facebook page, hit the little “like” button at the top, and you’ve donated. 

Don’t use Facebook?  Just leave a comment here and we’ll do the same thing.  Easy enough?

Thanks to uber-connetor Beth Kanter for making the connections and suggestions that got this ball rolling.