Be kind to your in-kind friends

 

 

By Ed Nicholson

I know cash is king. Money talks…screams…and everything else whispers.. After all, you gotta pay the light bill.  But sometimes money’s not available. 

And remember a couple of things:

  • Your in-kind donors can always–always–find other things to do with the resources they’re donating.  Look at what their competitors are doing as an indicator.
  • There’s always someone in that donor organization who’s advocating for the donation to you.  And there’s someone who’s advocating for other uses. Don’t give the second guy ammunition.
  • Times are cyclical.  What goes around, comes around.                                                                                                                                                                                                     

Just sayin’.

Photo HdO ~ Helene  Creative Commons