By Ed Nicholson
I know cash is king. Money talks…screams…and everything else whispers.. After all, you gotta pay the light bill. But sometimes money’s not available.
And remember a couple of things:
- Your in-kind donors can always–always–find other things to do with the resources they’re donating. Look at what their competitors are doing as an indicator.
- There’s always someone in that donor organization who’s advocating for the donation to you. And there’s someone who’s advocating for other uses. Don’t give the second guy ammunition.
- Times are cyclical. What goes around, comes around.