Lots of folks don’t know. We have the research to prove it.
Three years ago, we embarked on a research project with the Food Research and Action Center (FRAC), in which we measured public knowledge and attitudes about hunger in the U.S., particularly in their own communities.
It all began when we heard our own team mates say, “We really don’t have a problem with hunger in our community.” As it turns out, no matter where you live, that’s just not true. Food insecurity is in every single community in the United States. North to South. East to West. Affluent or at risk.
Our 2011 research showed that two-thirds of Americans believed that hunger was not a severe problem in their communities. In August of this year, we repeated the research, with similar results.
If folks don’t believe hunger is a problem where they live, what kind of urgency will they have in solving it?
That’s why we created the KNOW Hunger campaign. Since 2011, a big part of our hunger relief outreach, in addition to donating millions of pounds of food, and supporting local and national hunger relief organizations, has been creating awareness that no matter where you live, hunger is a serious challenge.
One heartening result of the research is that people are indeed aware that hunger is a big problem nationally, and they believe we should be applying resources to fix the problem.
Are you aware of how hunger affects your own community? Are you involved in hunger relief activities? We’d love to how you’re making a difference in the fight against hunger.
There are other very interesting findings in the 2014 KNOW Hunger Survey. To find out more, go here.