It’s Friday–Pledge for the kids going hungry this weekend

We’ve been focusing this space during the last few Fridays on talking about kids who depend on school lunch programs for their primary nutrition. Many of these children are in dire risk of going hungry from Friday lunch until Monday. 

This week, we’ve been recruited to be part of an exciting effort, focused on South by Southwest, the Pledge to End Hunger, which benefits our great friends Share Our Strength, as well as four Feeding America food banks.

One of those food banks, with which we’ve had the distinct honor of working closely in the past year is the Capital Area Food Bank of Texas. There’s an excellent little piece about one of their childhood feeding programs, Kids Cafe, at the Pledge to End Hunger site.

 

Each Friday, hundreds of thousands of kids across America eat their last good meal until Monday.  But thanks to programs like these at the CAFB, those numbers are being reduced.

Go sign the Pledge to End Hunger. It’s a great cause. And while you’re online, go follow CAFBers, David Davenport, Lisa Goddard, Kerri Qunell and all these guys here on Twitter.

 

 

 

Would you pledge to end hunger?

                                                   

For the next couple of weeks, we’ll be involved in a collaboration with a number of great partners, including our longtime friends Share Our Strength.  Designed to increase engagement in hunger relief, the Pledge to End Hunger will be highlighted in an online effort peaking at Austin’s South by Soutwest festival, by social media superstars Beth Kanter and Chris Brogan

You can find out more about the Pledge to End Hunger here.  For every person who signs the pledge, Tyson will donate 35 pounds of food to the Capital Area Food Bank of Texas.  If we get 1000, signatures (a truckload of food), we’ll continue donating, up to two truckloads of food to the states with the most signatures.

At Tyson Foods, we’ve always donated food to hunger relief.  But only in the past nine years, have we taken a strategic approach to doing it.

Some critical things we have learned:  We can leverage what we’re doing in making donations beyond the value of the food delivered.  We can use donation events to shine a spotlight on the need in our country.  We can engage new stakeholders.  We can create new awareness of the groups and people on the front lines of the fight against hunger.  And if by doing so, we bring a return on investment to our shareholders, we can keep the efforts sustainable, even when our company is not making a profit.

Social media have already proven to be natural and effective tools in expanding a critically-needed conversation in our country about hunger. 

We’re excited about the Pledge to End Hunger.  It brings new partners into the issue of hunger, and allows us to support Share Our Strength, who came alongside Tyson as a phenomenal partner when we made a formal commitment to hunger relief in 2000.  It’s built around the energy and enthusiasm of South by Southwest and offers the prospect of bringing thousands of new minds and fresh ideas to bear around a social problem that’s inexcusable in a country with the finest food production system in the world.
 

We can’t wait to see what happens. Please join us.