Social Media at Share Our Strength

Guest Post by Michael J. Clark, APR – Mitchell Communications Group.



Beth Kanter at the SOS Social Media Workshop

I’m currently sitting in the breakout session titled Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds with Tyson team members at the Share Our Strength 2008 Conference of Leaders.

Yesterday, we spent the day in Washington DC interviewing, documenting the many volunteers who dedicated a day of service to the Friendship Charter School and the Capital Area Foodbank, see photos on here (Flickr)

Social media played an important role in the day of sharing. A team of ten participants led by Beth Kanter  (twitter) set out to invite the online community to bear witness.  Share Our Strength (blog)

We invite you to join in the community and participate by making a contribution in our social media to create awareness for Share Our Strength (blog)

Live from the Share Our Strength Conference of Leaders



A young volunteer (and his helpers) at the Share Our Strength Conference of Leaders Day of Service

We’re in DC at great event, the Share Our  Strength annual Conference of Leaders.  Each year, Share Our Strength brings together their flock–people who work on Taste of the Nation events, Operation Frontline, Great Amerian  Dineout, Great American Bake Sale, staff, corporate sponsors, and many others.
It’s a marvelous example of community building, at the end of which, relationships have been formed and rekindled, and people go away energized about the organization’s mission of ending childhood hunger in our lifetime. 
Each year at the conference, a phenomenal conversation occurs, among a group of incredibly passionate, bright and motivated people. This year, we’re determined to extend that conversation beyond the conference; to bring it online, and to use the event as catalyst for a social media effort that keeps the community connected year-round.  
To that end, we have quite a bit of social media activity going on.  Beth Kanter is coming in to help us live blog the conference’s Service Day, and to lead a workshop tomorrow.   The Share Our Strength Conference of Leaders blog is up and running to document the goings on.  Several people will be tweeting events.   Check it out for the next couple of days to see what’s happening. We encourage you to join the conversation, and stay connected as we move forward.