Making some great plays off the field



UofA student athletes help distribute more than 40k lbs. of food to NW AR hunger relief agencies

By Ed Nicholson

When athletes make the news, it’s usually for one of two reasons: Either they’re excelling on the field or messing up in public. What a lot of people don’t realize–and what  doesn’t get reported often enough–is that most university athletic programs have student life involvement programs that regularly engage kids in worthy activities in their communities.
This past Saturday, on a cold, damp morning, perfect for sleeping in, more than 130 University of Arkansas athletes came out to assist in the delivery of 40,000 pounds of donated food to the Northwest Arkansas Food Bank.
It was the fourth year in a row Tyson Foods and the UofA had worked with national organization Lift Up America on the event, which works to engage student athletes in community service, donates food to the food bank, and creates awareness for hunger in our home community.  More than 50 of the food bank’s agencies came out to receive food.
All three of the local broadcast affiliates showed up, as well as two newspapers.  Lots of folks got fed and the athletes got some well-deserved positive attention for their off-the-field good works.
I’ll be posting more stuff from Saturday’s event in the next few days.


Food Drive for World Food Day Kicks Off on University of Arkansas Campus

By Ed Nicholson

… a billion people go hungry each day.  We need a breakthrough that is demonstrable, public, clear and convincing that can mobilize the public’s hearts and minds and that can demonstrate success…the lives of the billion poorest people depend on it.”  (Statement by Dr. Jeffrey Sachs in the Guardian News.)

We at Tyson Foods are proud to be working withThe University of Arkansas in its second annual food drive in acknowledgement of World Food Day. The drive kicked off on Sept. 19, and will continue through Oct. 16, World Food Day.
Tyson will match the food-drive donations on a 10-to-1 basis, up to 60,000 pounds of food, which will be donated to the Northwest Arkansas Food Bank.   The total amount of food collected will be announced prior to a teleconference to be held at 10:30 a.m. Oct. 16 at the Global Campus in Center for Continuing Education on the Fayetteville Square. Following the announcement, there will be a telecast of a World Food Day symposium, broadcast live from Washington, D.C.

The official news release from the UofA (from which I borrowed heavily here), which includes drop-off locations, can be found here.